refinery29 teaches women to find their voice in a male-dominated world. the idea is to encourage women to speak up for themselves.
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PAY GAP INSTAGRAMMABLE EXHIBITION
1 in 3 Americans don't know that gender pay gap exists. To close this awareness gap, we created an instgram-friendly pop-up exhibition to encourage people to take pictures and post on Instagram.
HIGHLIGHT THE MANY WAYS WOMEN SUPPRESS THEIR OWN VOICE
CROWDSOURCING TOPIC
geo-targeting different places in the city to crowdsource which of these women issues people would like to raise awareness on.
BRAND MERCHANDISE
PUMP HER UP
tweet an advice to young women on how they can speak up and claim their power to see this inflatable come to life.
